Perception Coffee Roasters
Perception Coffee is an expressive new coffee roasters, showcasing their delicious coffee out of their roastery in Brixton, London. The founder and roaster is Ali. Brixton born and bred, his path into speciality coffee was similar to my own in that it took all but a sip of this magical brew that possessed complex flavours like nothing he had tasted before and immediately becoming hooked on speciality coffee.
About Perception Coffee Roasters
The founder and roaster is Ali. Brixton born and bred, his path into speciality coffee was similar to my own in that it took all but a sip of this magical brew that possessed complex flavours like nothing he had tasted before and immediately becoming hooked on speciality coffee. This lead Ali and his partner to open a coffee shop in their local neighbourhood, Balance SW9 which is still booming today. Roasting coffee was always the next frontier to master and after various slot roasting gigs, he decided to take the plunge and invest in their own Deidrich coffee roaster. The name perception is to highlight that people have different tastes in coffee. This is something that I can relate to as I’m always drawn to coffees with bright acidy and fruity or floral notes whereas many people are more in favour of richer full-bodied flavour profile. In the past I have been shocked that people didn’t like a Kenyan coffee that I made for them with bright juicy notes but I have learned that coffee is all about preference and perception of flavours, that’s why speciality coffee is so great – if we all like the same taste it would be boring.
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Coffee Origin
Favourite all-time origin/region/lot?
My favourite all-time coffee was a lot from Bolivia 🇧🇴 sourced by Falcon Specialty. I received some samples, but by the time I placed my order it was all sold out ☹️☹️
Favourite brew method?
What To Expect
The founder and roaster is Ali. Brixton born and bred, his path into speciality coffee was similar to my own in that it took all but a sip of this magical brew that possessed complex flavours like nothing he had tasted before and immediately becoming hooked on speciality coffee.
